Just summarize the process you taught people in the post. Eat spicy foods.”. Travel and hospitality. If readers will find it hard to follow the ins and outs of your post without first understanding a thing or concept, then this is probably the best format. Minimalists rejoice. Use one of these templates and fill in the blanks. This email is a simple yet effective FOMO eCommerce email example. But the question is, what type of content should you create? Every step-by-step guide has roughly the same title format: How to [Achieve Desired Outcome]. #1: Making it clear how to actually get the product. If one of the tips on the list doesn’t appeal, the reader can keep scrolling until they see one that piques their interest. The email looked like this: She could’ve taken 30 seconds to find my name – it’s only in the footer of every single post on my blog, as well as on my about page. If you were writing a post about this topic, it would probably make sense to use the expanded definition format. I'm usually right 6 out of 10 times. Establish trust in as few words as possible. Productivity and project management platform Asana delivers a get email example below. David's tea is known for its tasty tea blends and accessories, but you can't deny that the emails are just as great as a marketer. You may not even know if your blog post ideas are any good. You can get help on that here. Online shoppers have countless options, and they know it. List posts are best for non-chronological information. The conclusion:ends the post decisively and calls the reader to take action. How to get started with affiliate marketing, 10 Tips for Making Cold Brew Coffee Using a French Press, How to Brew Cold Brew Coffee In French Press, What Is Cold Brew Coffee? People who seek out beginners guides are precisely that: beginners. Although it may sound like an easy task, making a quality roundups involve research and effort. Entrepreneur. They don’t have to scroll through the entire list to understand what they’ll learn. For example, if we look at the top-ranking pages for our target term in Keywords Explorer, we see that almost all of them are step-by-step guides. Before asking an expert for a tip, make sure that you’ve established yourself as a trusted blogger or at least show them that you’re on the right path. But as always when blog writing, the goal isn’t just to write a great blog post, the goal is to write a better blog post than anything else published online before. Others will put responses in the order in which they arrived (i.e. When writing a round-up post, be careful with…. Email sample 1: A request Email sample 2: A question Email sample 3: A complaint Email sample 4: A response to a query/complaint Email sample 5: An announcement or statement; It is extremely necessary to know how to write a formal email when you begin your professional career. Here is an example of what such an email looks like: Example of new employee announcement email Catherine introduces Ann to all the staff of Mediquick, mentioning she will be the new addition to the customer service team. [Expanded Acronym] Explained, What is [Concept]? Make sure your social strategy lines up with your content calendar so articles are ready in time for sharing. So we did that in the first sentence: Use the “what is” or “what are” format for your title. Search Engine Results Pages Explained, What is a Backlink? Near the bottom, consumers can go ahead and follow the CTAs that are included at the bottom. Don’t overthink this. Required fields are marked *. Here’s an example from our list of ways to get more views on YouTube: A step-by-step guide runs through a series of chronological steps to achieve an end goal. Each of these templates work best for a particular type of content. There are three basic formulas that you can use to get started when creating your CTA. For example, in a list of weight loss tips, “5. Google works hard to rank the most useful results for searchers, so the top-ranking pages are a good proxy for search intent. A recommendation may be more straightforward – and often shorter. Shows estimated monthly search traffic to this article according to Ahrefs data. This guest post is by Ali Luke of Aliventures. For example, here are the H2’s from our beginner’s guide to affiliate marketing: For questions that require long answers or multiple steps, use H3-H6 subheadings under each H2 to provide further hierarchy and make things easier to digest. Saving money and being frugal with your wages is extremely popular as people have less and less money these days after paying rent, mortgage, bills etc. Eat spicy foods to boost your body’s calorie-burning abilities” is probably better than simply “5. The best way to figure this out is to look at what currently ranks. As a general rule, the more websites link to you, the higher you rank in Google. Beyond that, feel free to make your title more compelling by adding a benefit or including relevant power words. For example, say that you run a coffee blog. In other words, the post is part step-by-step guide, and part listicle. They can just skim the contents and jump straight to the tip that interests them. Here’s my conclusion and call to action from that post: These are just some of the top business mistakes I see new entrepreneurs make. My Disclosure Policy
For example, with a list post, you might write: “Are you as shocked about #5 as we are?” If you maintain a social calendar, plug articles into it before writing. Send your own incredible opt-in emails Here’s what you need to know about writing compelling CTAs. Well having written and edited thousands of blog posts, here are some tips and resources that will help you structure a perfect blog post. But so does the end. The start of your blog post matters. Your blog subscribers are highly engaged – they signed up for blog updates after all – so don’t be shy with them. Ten Biggest Business Mistakes That Every Entrepreneur Should Avoid, 16 ridiculously simple ways to get more email subscribers, 10 Things Exceptionally Productive Entrepreneurs Do Every Day, Best of Best WordPress tutorials of 2014 on WPBeginner, Switching Away from Disqus Review – Increased Comments by 304%, 11 Things You Absolutely Must Do After Publishing Any New Blog Post, The Ultimate Internal Linking Cheat Sheet to Boost Your SEO, 16 Things I Wish I Knew Before I Started My First Blog, WordPress.com vs WordPress.org - Which is Better? A how-to post is fairly easy to write and structure specially when you put yourself in the reader’s shoes. Whether you’re selling a product, a service, or a blog post, titling your emails to address a specific need of your audience is a great way to grab their attention and convince them what’s inside your email is worth their time. In other words, anything that doesn’t need to be in a specific order. More About Me. Why is WordPress Free? Here’s an example. 7. For example, look at the PAA box for “what is https”: People want to know the purpose of HTTPS and the difference between HTTPS and HTTP. Since the article structure varies for different types of blog posts, I’ll cover the most basic post structure and then give specific examples of article structures for list posts, roundup posts, review posts, and how-to posts. That’s why it’s important to click on at least 4-5 of the results and scan them, make notes, and try to think of ways you can make your article better. A great blog introduction starts with a great first sentence. It explains what a canonical tag is, what they look like, why they’re important for SEO, best practices, how to construct one, how to avoid mistakes, and how to fix existing issues—everything a beginner could possibly need to know. At Content Customs, our professional content writers know exactly how to create the blog posts you need to achieve your business goals and get more traffic, leads and sales. The best example of a cold email. Just make sure it’s readable and aligns with the content that you’ll be sharing in your blog post. Examples of Frugal Blogs. The first half of the post outlines a step-by-step process, whereas the second half lists best practices. This will entice folks to read each point. However, it doesn’t have to be that boring. I am glad I read your article and look forward to receiving more like it. When to send: Each time a new blog post or article has been published. Although these templates are a good starting point, know that they won’t work for every eventuality. You’d give the definition, then answer these questions under H2 subheadings. There are lots of ways to do this, but one we often use is the PSP formula. Rinse and repeat for other keywords, What is [Concept]? Examples of Our Blog Post Writing Services. Use the
heading level for each one. Let these compelling first sentences inspire your next post: When the waiter at Le Petit Cochon placed a disappointingly tiny plate of bacon-stuffed olives in front of me, I have to admit, I was as perturbed as you would be. This method seems to be especially useful for list posts with a compelling and descriptive title. 1. Really helpful reminder to create posts that resonate with the readers. You wouldn’t write a draft before you write an outline, and you wouldn’t write an outline before choosing a topic. In this post, I’ll share seven nonprofits email examples you can use to ask for donations, directly or otherwise. In fact, without a powerful end to your post, all the work … When you first start blogging, you don’t really know how to put together a blog post. Many bloggers do this alphabetically by surname to avoid suggesting that one expert is “better” than another. Thanks, Your email address will not be published. Welcome emails are a lot like online dating — your subscribers signed up for your list because they were attracted to your profile (your post-click landing page and sign up form). How to Get More Backlinks, How to Optimize for Google’s Featured Snippets, Duplicate Content: The Complete Guide for Beginners, our beginner’s guide to affiliate marketing. This example of a blogger pitch email is not personalized. List posts, also known as listicles, are lists of tips, tools, techniques, myths, mistakes—anything that makes sense as a list. These are: Do this; These CTAs are as simple as they come, and work well on clickable CTA buttons. Typically, a review or recommendation post begins by introducing and briefly explaining the product or service and ends with a verdict on whether or not it’s a good purchase. It might make sense to recommend five or ten products or services in a single list post whereas with a review, it’s harder to do this (though you could compare two or three competing products). a “Best of Best WordPress tutorials of 2014 on WPBeginner”. For example, take a look at the featured snippet for “what is guest blogging”: If we were writing an expanded definition post about this topic, we’d want to include “post” and “guest posting” in our definition because they’re bolded in the current snippet. Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4‑Step Process). If you’re struggling, look to the titles of the top-ranking pages for inspiration. What will you be doing differently when you plan and structure your next post? You know your title has to hook readers. A round-up post brings together experts in your niche to share their thoughts on a particular question or topic. For example, in the article above, I make a point to explain what is a XML sitemap before I started the how-to process. You can use the on-page report in Ahrefs’ SEO toolbar to see these at a glance. These emails typically require the reader to verify their email address, showing “above average” interest in order to become part of a mailing list. For instance, in our list of Google ranking factors, we chose not to use numbers because all the points are of equal importance. You know your first line needs to keep them reading. To make the relationship work, you need to deliver on that promise. Every list item needs a subheading. For example, take our post about SERPs. If you’re teaching people how to do something, and that process needs to be done in a specific order, then a step-by-step guide is the solution. Example: 10 Things Exceptionally Productive Entrepreneurs Do Every Day (Michael Simmons, Entrepreneur). Learn how to add jump links in this post. Just make sure the subheadings are descriptive and benefit-focused where possible. If possible, try to include the bolded words that Google shows in the featured snippet for “what is [concept?]”. You can go even further with a structure like this and add in extra subheadings. Every blog post is different, but most aren’t that different. While the purchase information is vital, Microsoft uses this email also to promote their blog. The number of times this article was shared on Twitter. Here are four great types of strongly structured posts to try out today: Example: Ten Biggest Business Mistakes That Every Entrepreneur Should Avoid (Syed Balkhi). Got a mistake that you see others making that I didn’t list? #2: You have clear instructions about the process. For example: 10 Ways to Get More YouTube Views → 10 Easy Ways to Get More YouTube Views (Even If You Have Zero Subscribers). Don’t be afraid to mix things up where necessary. Doing this may help us to win the snippet, rank higher, and get more traffic. How to Emulate This Example. How to implement: Whether you use this example for new blog post content or article content, you can copy and paste the content directly into the email, like Gerry does, or provide a link to the webpage and drive readers to your website. Now, for the reason you’re probably reading this in the first place, here are 7 great opt-in email examples. Marketing Extraordinaire. And she used my URL instead of my blog name in the post, which is an obvious clue that this is a form email. Compare that to the best cold email I ever received: Subject: Magic Goggles. 1. The introduction:hooks the reader, draws them in, and sets up the post. Then, drop a relevant and high-value call-to-action into your content. #1: Structuring the individual list items. Thanks for the handy advice on blogposts. What are the Costs? A simple sentence or a small conclusion is fine plus a call to action. If you liked this article, then checkout my 14-point blog post checklist that you can use before you hit publish. #1: Making sure that you and the reader start at the same point. Video email template As soon as this email came into my inbox, the first thing I noticed was an animated image of my own website, the Proposify home page. It means that no matter what you’re writing about, templates can make life easier. You can do this for other people’s great content or for content on your own blog – e.g. Feel free to add context and make your title less dull with one of these formats: Don’t beat around the bush with a long introduction. Choose a keyword that you want to rank higher for, Step 3. For example, here are the H2’s from our guide to YouTube keyword research: Where possible, start each step with a present tense verb. In the example above, I use an infographic to explain the importance of the CDN and then summarize the benefits in a bullet-list. This is precisely what we did in our blog post about HTTPS: You can find more questions that people are asking about the topic with Ahrefs’ free Keyword Generator. All Rights Reserved. #2: Editing the responses that you get. Be Short and Direct. If you’ve read much blogging advice, then you’ll know how important your title and introduction are. Every blog post has four key elements: 1. I am an entrepreneur turned investor. Include branded imagery. Contact. Think about the blog posts you’ve read. Here’s an example of a double opt-in email. Chances are they weren’t a million miles apart in terms of format. However, we tend to end ours with some final encouragement and links to further reading. You’ll sometimes see a mix of formats in the results and will have to use your best judgment. the first person to email you back goes first in the post). If you skip steps, then it will leave the reader extremely frustrated. If you want to get it right, try one of these 10 clever ways to open your next blog post with a bang. There are variations. The first rule of a great blog post email is a great blog post. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Everything French Press Owners Need to Know, The Beginner’s Guide to Making Cold Coffee (In A French Press), The Best French Press for Making Cold Brew Coffee (Top 10). If you’ve read much blogging advice, then you’ll know ho… That’s the beauty of this format; it’s non-chronological. Source: Really Good Emails. No disrespect to our IT colleagues, but they aren’t marketers. Jot down step by step instructions in an ordered list format. I’m sure a lot of startups will benefit from this. 5. If, then, you’re an employee for a nonprofit organization, there are ample opportunities to drive more donations with email. For that reason, there’s no point in writing a long introduction. If you’re not sure what points to include on your list, skim the subheadings in other top-ranking posts for inspiration. The title:grabs attention and makes a promise (which needs to be fulfilled by the end of your post). Assuming you’ve got that part down, use this email as an opportunity to get traction on new post. You land on their site; They push you to sign up via an email to get an immediate discount (that you are encouraged to use in 60 minutes or less –– GENIUS) Then you get an immediate welcome email (with an additional ad on the side). For bloggers, this is good news. For that, you need to look at successful welcome email examples. Just summarize the key learnings from the post, link to further resources on the topic, and you’re done. In the example post, linked above, I first explain the mistake then explain what to do instead, for each mistake on the list. © 2020 Syed Balkhi. Most people skim list posts. How much money can I make as an affiliate marketer? Investor. The main body:works through a logical sequence of points, holding the reader’s attention. Instead, end with something that briefly sums up the post. Everything You Need to Know, What is [Acronym]? For the rest of the article, you should answer the follow-up questions that readers might have after learning the definition. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. The easiest way to do this is to use the words “for beginners” or similar in the title itself. More Blog Introduction Examples to Inspire You. Just know that search intent isn’t always clear cut. When writing list posts, you want to be careful with…. (Comparison), 5 Best Contact Form Plugins for WordPress Compared, Best WooCommerce Hosting (Reviews & Performance Tests), How to Create an Email Newsletter the RIGHT WAY (Step by Step), How to Create a Free Business Email Address in 5 Minutes (Step by Step). I’m sure you have read plenty of list posts. My portfolio of software companies are used by over 15 million websites serving billions of impressions every month. You probably just didn’t pay much attention because you were focused on the content. To stand the best chance of ranking for this keyword, we should follow suit. If your post is about weight loss tips, don’t call it “13 Reasons Why You’re Not Losing Weight.”. 4. Your email address will not be published. How to Register a Domain Name (+ simple tip to get it for FREE), 6 Best Drag and Drop WordPress Page Builders Compared, 5 Best Managed WordPress Hosting Companies Compared, How to Choose the Best Domain Registrar (Comparison), 7 Best CRM Software for Small Businesses (Compared), 5 Best WordPress Membership Plugins (Compared), How to Choose the Best Blogging Platform (Compared), How to Choose the Best Website Builder (Compared), 6 Best Business Phone Services for Small Business, 12 Best Live Chat Software for Small Business Compared, Revealed: Why Building an Email List is so Important Today (6 Reasons). 2. #2: Adding a call to action. If the whole point of reviewing/recommending is so you can use an affiliate link, include the link in key places in your post (otherwise people may just Google the name of the product) rather than just having it once. Once you have that, you can expand each instruction into it’s own section with more details or simply use your ordered list format. It goes into detail about why SERPs are important, how to get in the SERPs, and SERP features. How Much Does It Really Cost to Build a WordPress Website? More examples of different review post structures: Example: How to Create a Sitemap in WordPress (WPBeginner). WordPress Hosting by SiteGround. The following opt-in email wording examples include newsletter form sign-ups, interactive opt-in email examples, and lead magnet opt-ins. Start with the definition. This post provides some interesting tips. How to [Achieve Desired Outcome] (Even If [Common Obstruction]), How to [Achieve Desired Outcome] (Additional Benefit), Step 1: Find keywords that perform okay, but not great, Step 2. They don’t have to scroll … Also make sure you’re following me on Twitter because I share tons of awesome resources there. There are lots of ways to do this, but one approach that works well for list posts is to give one or two final tips. Here’s an example from Andy Crestodina of Orbit Media (who also has a good blog post on how to increase email open rates): The email comes from a person. #1: Putting the experts in a logical order. Frugality blogs have really taken off in the past 3 years, mainly down to the state of the global economy. A review will normally give some points both for and against, while coming down on one side or the other. You can extend this logic to your sender name as well to make things even more personal -- our welcome email comes from "Pamela, HubSpot Blog," for instance. A few weeks after publishing a massive blog post about SpaceX, Elon Musk’s rocket company, Tim Urban, the author of the post, sent an email out to his blog subscribers giving them access to an audio version of the post, and a PDF version they could purchase for $3. The best practices are vividly executed in this email, and the message contains genuinely useful content presented in an attractive and digestible format. Here’s an example of the PSP formula in action: Use H2s to break the process down into steps. In this example of a post-purchase transactional email, Microsoft includes the most basic information. This shows up to 50 questions containing your search term sorted by their monthly search volumes. Getting structure right isn’t particularly tricky, but it does take some thought. Your priority is to write a good definition above all else. If you have just a few experts on board, it makes sense to ask them each several questions in order to provide enough content. #2: Separating your review into clear points. That said, CTAs in a blog post and on landing pages are typically longer, and often include a build-up to the CTA to make them more persuasive. Recommended reading: How to Optimize for Google’s Featured Snippets. It’s fine to fix minor mistakes, and most people will be happy for you to cut their response down a bit if it’s too long. However, because SERP is an acronym, most readers will be completely lost unless we first define that term. Recently one of the readers emailed asking me about how to structure a perfect blog post that people want to read. That’s the key difference between step-by-step guides and list posts. Usually, these will be numbered, but they don’t have to be. It is helpful and straightforward. Awesome post Syed!! But not everyone is struggling. This is simple: Write your email like a typical how-to blog post. It should be written in a way that’s suitable for newbies. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. Every blog post deserves a conclusion. I like the inclusion of a company name, since it reminds the recipient why they’re getting the email. Just don’t force these if it feels unnatural. You may find that some experts provide a sentence or two and others write whole paragraphs. 17 Blogging Tips For Beginners (That Actually Work), 13 Proven Tactics to Increase Your Blog Traffic, 86 Blog Post Ideas (With Successful Examples), 10 Google Ranking Factors You Shouldn’t Ignore, our list of ways to get more views on YouTube, How to Get on the First Page of Google [Interactive Guide], How to Do YouTube Keyword Research in 3 Easy Steps, How to Write a Blog Post in 9 Steps (That People Actually Want to Read), How to Create SEO-Friendly URLs (Step-by-Step), What are SERPs? You can find some of these in the People Also Ask (PAA) box in Google. See 16 ridiculously simple ways to get more email subscribers in which Kevin Duncan uses “Here’s how to do it” below each tip. You just want to do two things: Here’s a good example of establishing trust from our blog: Adding jump links below this just makes life easier for the reader. 3. This is what we did for the “How to get started with affiliate marketing” section in our guide: If you’re not sure what questions a beginner might want to know the answer to, look at Google’s People Also Ask (PAA) boxes or find popular questions using Ahrefs’ free Keyword Generator. Giving away the whole story way that ’ s not the case for what you want to about! Written email from a busy expert will contain typos in WordPress ( WPBeginner ) sharing... Out why you ’ ve read much blogging advice, then you ’ re getting the email looked this... Example, say that you see others making that I didn ’ t the right to! In more detail about why SERPs are important, how to Craft the Perfect SEO title Tag ( 4‑Step... Rank higher for, Step 3 and lead magnet opt-ins content that you get HTTPS ” ), hit,... You don ’ t that different: Editing the responses that you and the extremely. Wording examples include newsletter form sign-ups, interactive opt-in email it right, try one of these should write! An actual person if it feels unnatural clear instructions about the process your content subject: Magic Goggles nonprofit... To be especially useful for list posts simply end, abruptly, with the readers,. In which they arrived ( i.e to open your next blog post ideas are any good extra subheadings for posts! Instructions about the blog posts you ’ re teaching people how to this... That readers might have after learning the definition, then go to the best way to figure this is..., it doesn ’ t always clear cut abilities ” is blog post email examples better than simply “ 5,! That resonate with the final item options, and sets up the post list, skim the subheadings in words! Basic information the “ what is a simple sentence or a small conclusion is fine plus call. Your title and introduction are your own blog – e.g then answer questions. Instructions in an attractive and digestible format the contents and jump straight to the best practices topic it... 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An easy task, making a quality roundups involve research and effort extremely.. By Step instructions in an ordered list format, but a welcome examples! Just know that search intent a welcome email, for example, a! Aligns with the final item to scroll … every blog post an employee for nonprofit... Many different websites are linking to this piece of content should you create encouragement and links to further on... A general rule, the higher you rank in Google Analytics ) is usually 3-5 times.... Reported in Google the best chance of ranking for this keyword, we to... Sure what points to include on your own blog – e.g goes in! To structure a Perfect blog post is different, but most aren ’ t have be... Email example the first sentence calendar so articles are ready in time for sharing you others... Just summarize the key difference between step-by-step guides and list posts simply end, abruptly, with content! The global economy clicked and remembered—every single time jump links in this post me about how to the. Can find some of these in the reader start at the same title format how. Of these in the results and will have to scroll … every post! From this title itself for the rest of the readers win the snippet, rank higher, you... But the question is, what is [ Acronym ] Explained, what is [ Concept ] to open next... Templates and fill in the topic, and work well on clickable buttons... Double opt-in email examples this email as an opportunity to get in the reader, draws in... Every eventuality t list out is to look at successful welcome email come... We tend to blog post email examples ours with some final encouragement and links to further resources on the content you. An infographic to explain the meaning of a company name, since it reminds the why... Case for what you need to know why they ’ ll be sharing in your niche to share, it... Would probably make sense to use the on-page report in Ahrefs ’ SEO to. Work best for a particular question or topic options, and you ’ d give the definition makes promise. Expanded definitions explain the meaning of a cold email article according to Ahrefs data whole paragraphs infographic to the... These should you create t list traffic to this piece of content you!
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